No matter what you do in your business, truly connecting
with your customer will always make the difference between
just getting by and truly succeeding.
You may call your customer by another name. They may be your
client, your guest, your patient, your co-worker, your
student. Whatever term you use, before they buy anything,
they have to buy you. Once they know that they are talking
to the right person, choosing the right product, service, or
idea will follow naturally.
It doesn’t matter whether you're selling real estate,
connecting with an audience, negotiating a deal, designing
concept cars, recommending the lamb chops over the chilli
con carne, looking for the perfect partner or giving the
State of the Union address, you must deliver trust, logic
and emotion simultaneously. People must instinctively feel,
"I trust you, you make sense and you move me."
Most people can connect with one of these elemental forces,
some with two: Nicholas Boothman shows how connect with all
three and maximize those first 90 seconds -
and beyond.
Nicholas Boothman spent more than two decades
studying the ways in which human beings connect, communicate and
collaborate. Today, he has been called ‘one of the leading experts
in face-to-face communication in the world' by the New York Times.
The Economist Magazine calls him ‘truly inspirational,’ and Good
Morning America says, ‘His book is my bible.’
His books, How to Make People Like You in 90 Seconds or Less, How to Connect in Business in 90 Seconds or Less and How to Make Someone Fall in Love with You in 90 Minutes or Less have been translated into more than 20 languages.