Reading time: 35 seconds -
Remember those little blocks we played with as kids. The ones with the letters on them? We built them into words and the words took on meaning.
As we grew we learned to make words into phrases and phrases into sentences.
Then all of a sudden we have language. And a life created around the words we take to heart.
Thomas Bata, Canadian footwear magnate, liked to tell the story of two shoe salesmen despatched to a remote part of Africa decades ago. The first sent back a message to head office saying, “Total waste of time. No-one here wears shoes.” The second messaged, “Huge potential. No-one’s wearing shoes yet.”
The BeeGees had it right. “It’s only words..” and words are all we’ve got to build the lifestyle of our choice. Just ask yourself!
Performance is related to perceptions and perceptions are rooted in language. Spoken and unspoken.
Your unique takes on the basics of how we reach people are always refreshing. These are simple things we tend to overlook in the quest for the ‘big splash’. WE have to remember it’s the simple ripples that hit the shore and make the impression.
Hi Mike. I’m a sucker for metaphors. Thanks
Another great boost. Thanks Nick. Shared…
Thanks Sue. Always a pleasure to hear from you.
Love the Bata story. Perception is a huge part of reality. Thanks for sharing