over 2 million copies in print in more than 25 languages
FOR INTERVIEWING, MANAGING, SELLING, PITCHING, APPLYING TO COLLEGE AND ALL INTERPERSONAL RELATIONSHIPS
“This book is my bible,” says Good Morning America. “Training the new Supercops includes daily discussions on the works of Aristotle, George Orwell and Nicholas Boothman.” - The New Yorker.
Whether selling, managing, negotiating, planning, collaborating, pitching, instructing-or on your knees with a marriage proposal-the secret of success is based on connecting with other people.
How to Make People Like You focuses on the concept of synchrony. It shows how to synchronize attitude, body language, and voice tone so that you instantly and imperceptibly become someone the other person likes. Reinforcing these easy-to-learn skills is knowing how to read the other person’s sensory preferences-most of us are visual, some are kinesthetic, and a minority are auditory. Along the way the book covers attitude, nervousness, words that open a conversation and words that shut it down, compliments, eye cues, the magic of opposites attracting, and more.
It’s how to make the best of the most important 90 seconds in any relationship, business or personal.
INSPIRE COOPERATION, STRENGTHEN COMMUNICATION, LEAD, SELL AND MANAGE MORE EFFECTIVELY
“Success in business depends on effectively communicating ideas, at least as much as thinking them up, and Boothman tells us how to do that. This book shows how to turn instant connections into long-lasting, productive business relationships. —Matthew Bishop, The Economist Magazine.
Using the science of Neuro-Linguistic Programming (built upon body language, attitude, voice, and synchronizing behavior), Boothman shows how to create a winning first impression and, within 90 seconds, a lasting trust. Then, when those 90 seconds are up, he shows how to master the people-to-people skills that are essential to an ongoing business relationship.
Drawing on his years in advertising, Boothman reveals how to make your message stand out and stick in a world that’s already glutted with information.
“Hate the title – love the book.” - Dr. Ruth.
The feedback from many readers begins, “Please come to my wedding. Based on 2,400 interviews this book shows how to find and meet the love of your life—and have that person fall in love with you—in a mere 90 minutes.
Starting with a series of revealing self-assessment tests that show how to find your Matched Opposite (a person who makes you feel complete), how to make a fabulous first impression, tips on everything from attitude to accessories; how to be charming, not alarming; introductions, opening lines, and the 1-2-3 mantra of never hesitating.
There are techniques for starting and maintaining conversation and finding “Me Too” moments, plus the importance of flirting, incidental touch, self-disclosure, and more.
Real-life examples and analyses of actual conversations show the method at work.
